Cross the Q4 Finish Line

As much as we love Sweater Weather and our Pumpkin Spiced Lattes, it means one thing: Q4 is Here!  For some, the months of October, November, and December means relaxing and cozying-up for the holiday season. But for canny...

Five Tell-Tale Signs it’s Time to Rebrand

We get it—a rebrand sounds daunting. But executed correctly and at the right time, it can bring new clientele, increase customer loyalty, attract top talent, and better reflect who you are.  Things are always changing around us:...

Pathos Ethos Ranked as Top 30 Software Company

Durham, North Carolina – August 27, 2021 – Pathos Ethos Inc. has been recognized as one of the top 30 Software Companies in North Carolina by DesignRush.  DesignRush is a B2B Marketplace connecting brands with the best...

Pathos Ethos Received New Review on Clutch

We Love It When... It Is As Good For You As It Is For Us At Pathos Ethos, we help innovators transform their ideas into reality.  Have an idea? We will take you to market, guiding you every step of the way.  Our digital product...

Episode 1: Delivering Value through Product Strategy

The first episode of the People for Products podcast features Isaac Park, Co-Founder and CEO of Pathos Ethos. Isaac shares what product strategy is and how all innovators can leverage product strategy no matter their industry.Notable timestamps: What is Pathos Ethos?...

There’s Something About Molly

“Molly is…” I prompt, hoping to coax her to share vulnerable, inspiring details about herself. We’re sitting in the almost empty former Runaway apparel space at American Underground @ Market, which currently serves as the office of BetterOn, a video training company....

The Real Revenue of a Conference App

Conference Apps Have Net Positive Revenue When looking for a conference app solution, conference administrators will almost always ask us the question “How much it will cost us to build?” but we hardly ever hear the forward-thinking question, “How will it generate...

Showing Non-Profit Impact

Executive Director of Fundraising Many years back, I was talking to a friend of mine who had just taken over as the executive director for a medium-sized non-profit.  This friend was highly trained for the kind of social work this organization did, but I distinctly...

Founder Problem: I’m The Reason My Startup Doesn’t Grow

Startup Envy A few months ago a friend of mine who had recently started his own biomedical engineering company came by our office and looking at our space, exclaimed, “wow, I totally have startup envy right now.”  This sparked two conflicting reactions: First,...