As much as we love Sweater Weather and our Pumpkin Spiced Lattes, it means one thing: Q4 is Here!
For some, the months of October, November, and December means relaxing and cozying-up for the holiday season. But for canny businesses, it’s a key opportunity to end the year in style, success, and excitement for the following year.
While especially true for certain industries such as retail where Q4 houses some of the most lucrative consumer spending days, all businesses and organizations can benefit by strategically using Q4.
Here are two ways to propel your business across the finish line:
1 Ramp Up your Marketing to be on their Wish list
Whether you love it or hate it, many of us set new year’s resolutions to reflect a goodbye and a new beginning: Start a Gym Membership, Eat Healthier, Meditate More Often, etc. The new year is a time to refocus ourselves and place new priorities, set new goals, and try new things. So, it’s no surprise that businesses do the same.
Q4 is the time for businesses and organizations to set goals and priorities and start mapping out their budgets for the following year. Ensure you are on their minds during their brainstorming processes to make it on their 2022 New Initiatives list.
To do this, scale up your marketing efforts and make sure your brand, website, social media, promotions and other marketing efforts convey the right messaging. Clearly communicate your value your products and services provide, and why your business is the best choice.
Ramping up your branding and marketing in Q4 gives you a competitive edge at the start of the new year.
Work with our team at Pathos Ethos to clean up your brand and messaging, and build marketing campaigns and funnels to ensure your cross the year-end finish line strong.
2 Make your website “Swipe Right-able”
If your website and social media accounts were a tinder account, would you swipe right or swipe left?
COVID-19 has changed the landscape of how consumers interact with businesses. In 2021, we’ve seen “temporary” measures taken to adjust for the pandemic become the norm. While already a huge tendency over the last ten years, the pivot to digital and mobile means your online presence is more important now than ever.
Is your website ready for your Q4 push? Don’t fall prey to predetermined rejections. Make sure your website is attractive and user friendly.
Work with experienced website designers, like ours at Pathos Ethos, to make sure your website is ready for Q4.
Whether you are ramping up marketing for Q4 to generate more leads, updating your brand / website, or finally getting to that app update you’ve put off all year, Pathos Ethos can help.
Our full service innovation studio can help you:
- Expand your marketing efforts with social media management, paid media advertising, and search engine optimization.
- Take your business to the next level with branding, Website Design & Development
- Build or update your product through software development